Have you seen these reselling calculator bots on online shopping sites? That then lead you to a reselling site when you click? “This item keeps 72% of its value.” It does? How are you calculating that? Over what number of years? Let’s say this item is a sweater. Here are some more likely outcomes: Stains Rips Fades due to repeated washings Snags on a zipper or jewelry Stretched out Becomes misshapen Falls out of bag Disappears in the closet pit Shrinks - accidentally put in the dryer Pills beyond recognition Label gets detached Simply goes out of style As reselling challenges brands, watch for more of these techniques...