Ten Reasons It’s Good To Blog… Without Monetization - Now on Blogger!

Blogging or Micro-Blogging Can Add More Value To Your Strategy Than You Think


Everyone wants to know, why maintain a long-term online blog, following blog guidelines, of course, without monetization?

The blog is a carved-out niche, a placeholder. Other online platforms can change ownership, change terms and become unstable or unpalatable. You’ll have your blog if you wish to leave other platforms. It’s your landing page.  You can use it as a mini website, with the ability to jump to other platforms, providing links.

The blog is a place where aspects of your work or personality can be discovered. For example, it can demonstrate consistency over a long period of time in an inconsistent world. It’s a shortcut to getting to know who you are, as you wish. 

Blogging serves as information sharing.  You are sharing and adding information making the blog of value. Information sharing lets others know what you value and that you value the exchange of information. Your ability to information gather and share is highlighted.

The blog is a promotional tool.  It can distinguish you if there is a particular subject you wish to comment on, making you a subject matter expert. If someone is looking for a shortcut to who you are online, you can focus their attention to your blog.

The blog can provide writing, work or art samples. If someone wants to get a sense of your work, a sense of how you present yourself, you can refer them to your blog. It can save you time in place of a portfolio. 

Blogging makes internet browsing and doom scrolling a two-way street. Rather than simply absorbing content, for good and for bad, it demonstrates active participation, rather than passivity. Making content a give-and-take is a better way to understand content itself.

The blog reminds viewers of the creative work that they themselves are not achieving. Sounds negative but it’s a good thing. It can inspire people to find their own creative outlets, in other words, get their own blog or the equivalent. They may be inspired by the content you create. You’ve got content you’ve developed which you can repeat at different times and formats that others do not have.

Blogging can keep you attune to the world around you.  You can explore the world using the blog as an observational tool. You’ll key into the subjects that would be good for your blog. An assist from AI on your blog, both with visuals and with writing, further amplifying and conveying your messages, is now possible too.

If your blog isn’t monetized, there’s no pressure to generate strained content designed to please an audience or to second guess an algorithm. The blog changes your relationship with the blogger’s viewers. They can like it, dislike it or not view it at all. It’s not you… it’s me. Because it’s my blog, people.

Blogging can provide a gauge of what people online are interested in or not interested in at all. You can post something that you think is fantastic that is ignored. You can post something casually that has success. You can then follow in those directions if you so choose. 

Bonus: The blog, free from monetization, represents your personal expression. You get to address what interests you in the immediate moment. We love that for you. If the blog isn’t monetized, you are not boxed into subject matter or format. Being free to create and comment as you wish makes your blog surprising. So consider blogging or micro-blogging without monetization a win, as part of your branding or marketing mix.

 


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