Apollo Bagels Review

Trendy NYC sourdough bagel shop, Apollo Bagels, is now in our town. We purchased a half-dozen and gave them a try. 

These are not Grandma’s Jewish deli-style bagels. They are light, fluffy with just the right amount of density and chew, the Everything bagel, a bit salty.  Sourdough done wrong is overly dense, unpleasant. These hit the right notes, not overly dense at all. At $14.93 with NJ tax for a half-dozen, they are $2.49 a pop.  Old people might find this to be a crime.  Young people don’t, given the crowd that was there when I purchased. 

Sourdough’s popularity is linked to the gluten-free or low gluten movement because sourdough seems to be more digestible than regular wheat-baked.  I think this is true.  Apollo’s minimal but impactful visual marketing and spare menu should serve them well. My take: don’t bother with the whitefish or smoked salmon sandwiches. Buy your own accoutrements. But get the bagels from Apollo for your Sunday fix.  Paying up for good bread tends to be worth it in general. But an extra dollar for vegan cream cheese, no. 

Want to try their competition, PopUp Bagels, when next running around the big city.

About how evil bread is now:  there is a book, The Jane Austen Diet, that details the health and lifestyle attitudes of the Regency period in England.  They had a concept of taking a bit of bread, meaning, eating weekly bread within moderation. You can therefore feel less guilty about staples like Sunday bagels. 




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